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FIFA 23
EA

SUOMI
OWLS


2022 The Suomi Owls is a digital football kit representing Finland in the game FIFA 23 by EA Sports. The kit is implemented in-game as well as produced outside the game and seeded to different partners and influencers.

The design is a tribute to the Finnish national football team known as the Huuhkajat (the Eagle Owls): The powerful being possess in its cloak robe of speed lines and camouflaged legs. The colors reflect the Finnish, the Finnish-Swedish, the Ålandic and the Sami as well as the nordic light.