FIFA 23
EA
SUOMI
OWLS
2022 Commissioned by EA Sports for FIFA 23. I was invited to design a football kit representing Finland, with full creative freedom. The design features puzzle-structured elements, wings, lightning bolts, dragon tails, and the JENNYVEXALA symbol—drawing inspiration from Bubi, the eagle owl from the Finland–Belgium match at Helsinki Olympic Stadium (2007).
The Suomi Owls kit appears both in-game and in physical production, distributed to partners and influencers. It pays tribute to the Finnish national team, Huuhkajat (The Eagle Owls), with colours reflecting Finnish, Finland-Swedish, Ålandic, and Sámi heritage as well as the Nordic light.
The Suomi Owls kit appears both in-game and in physical production, distributed to partners and influencers. It pays tribute to the Finnish national team, Huuhkajat (The Eagle Owls), with colours reflecting Finnish, Finland-Swedish, Ålandic, and Sámi heritage as well as the Nordic light.




