COAT
OF
ARMS
I
2020
Twelve unique sweaters featuring hand-painted emblems and heraldic designs, each upcycled and personalised. In 2020, the series became part of SUPER-KRAFT, a collaboration with photographer Johan Eriksson.
SUPER-KRAFT—playing on the Swedish kraft (strength) and English craft—embodies endurance, honesty, and slow, sustainable creation. The photographic series presents the sweaters as kites, sculptural forms, and independent painterly objects.
Design & kite building___Jenny Holmlund
Photographer_____________Johan Eriksson
Model_____________________________Haifa
SUPER-KRAFT—playing on the Swedish kraft (strength) and English craft—embodies endurance, honesty, and slow, sustainable creation. The photographic series presents the sweaters as kites, sculptural forms, and independent painterly objects.
Design & kite building___Jenny Holmlund
Photographer_____________Johan Eriksson
Model_____________________________Haifa











