COAT
OF
ARMS
1ST
SERIES
2020
Twelve unique sweaters featuring hand-painted emblems and heraldic designs, each upcycled and personalised. In 2020, the series became part of SUPER-KRAFT, a collaboration with photographer Johan Eriksson.
SUPER-KRAFT—playing on the Swedish kraft (strength) and English craft—embodies endurance, honesty, and slow, sustainable creation. The photographic series presents the sweaters as kites, sculptural forms, and independent painterly objects.
Design & kite building___Jenny Holmlund
Photo____________________Johan Eriksson
Model____________________Haifa
SUPER-KRAFT—playing on the Swedish kraft (strength) and English craft—embodies endurance, honesty, and slow, sustainable creation. The photographic series presents the sweaters as kites, sculptural forms, and independent painterly objects.
Design & kite building___Jenny Holmlund
Photo____________________Johan Eriksson
Model____________________Haifa





















coa_no3

coa_no9

coa_no7

coa_no4

coa_no2

coa_no5

coa_no11

coa_no1

coa_no6

coa_no12

coa_no8

coa_no10


