P S Y C H E D E L I C S P A C E C R A F T
ABOUT
CON
TACT
Jenny Holmlund (b. 1975), working under the name JENNYVEXALA, is a Finland-Swedish artist and designer based in Helsinki, Finland. Her practice moves between contemporary art, textile-based installation, performance, costume, scenography and material-driven spatial works. Through reuse, symbolic systems and craft-based processes, she explores identity, collective structures, transformation and embodied memory.
Holmlund works primarily with reclaimed textiles and materials originating from clothing production and reuse systems. Rather than concealing traces of previous use, her practice integrates wear, repair and material history as active components within the work. Reuse functions not only as a sustainable strategy, but as a conceptual and structural method through which objects, surfaces and bodies continuously shift meaning and form.
Her visual language is built through repetitive, process-oriented construction methods where pattern, gesture and material accumulate into interconnected systems. Modular textile structures, painted surfaces, embroidery, leather constructions and sculptural costume elements form immersive environments in which body, object and space become interdependent. The works often exist in the intersection of installation, ritual, scenography and wearable sculpture.
Holmlund’s artistic process combines intuitive decision-making with systematic construction. She frequently describes her method as comparable to building a living network: fragments connect to other fragments, structures expand organically, and each work becomes part of a larger evolving whole. This long-term artistic framework currently develops through the project World Wide Safety of Love, including the performative and interdisciplinary work The Interconnected.
Alongside exhibitions and installations, Holmlund has worked with costume design, scenographic commissions, performance-related collaborations and experimental fashion platforms in Finland, Sweden and internationally. Her background also includes extensive experience within textile circulation and reuse systems, contributing to her material-based and process-oriented methodology.
After studies at the Nordic Art School in Kokkola, Finland, Holmlund completed a Master in Design at HDK-Valand – Academy of Art and Design, University of Gothenburg, Sweden. After living and working in Sweden for over two decades, she returned to Finland in 2023 and is now based in Helsinki.
Selected Solo and Group Exhibitions
2026 — Cobots and Nectar, Asbestos Art Space, Helsinki (FI)
2026 — Flies and Honey, Myymälä2, Helsinki (FI)
2020–2021 — Teleportation, Nordic Culture Point, Helsinki (FI)
2019 — Handmade, Energiverket / Novia, Pietarsaari (FI)
2017 — Nipå Gallery, Mariehamn (FI)
2017 — Rizoma Gallery, Falköping (SE)
2014 — Fresh Fish Fashion, Gothenburg (SE)
2005 — MFA Degree Exhibition, The Röhsska Museum, Gothenburg (SE)
2005 — Nykläckt, Västerås Art Museum, Västerås (SE)
1997 — K.H. Renlund Museum, Kokkola (FI)
Selected Curated Platforms and Collaborative Contexts
2023–2022 — A la London, Gothenburg (SE)
2022 — F/ACT Movement / Way Out West, Gothenburg (SE)
2019 — Felleshus Nordischen Botschaften, Berlin (DE)
2019 — Färgfabriken, Stockholm (SE)
2019 — ShowUP Fair, Amsterdam (NL)
2018 — Bikini Berlin / Fashion Council Germany, Berlin (DE)
2014–2020 — NOT JUST A LABEL (NJAL)
2019 — Teckningsmuseet, Laholm (SE)
2017–2019 — WOS, Gothenburg & Stockholm (SE)
jennyvexala@gmail.com
instagram | @jennyvexala
