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Jenny Holmlund a.k.a JENNYVEXALA is a textile and pattern designer and artist blending craft and art with a direct commitment to identity, values and transboundary exploration. Her work utilises waste materials from clothing and textile recycling to create new garments and objects. 

Alongside her urban and contemporary expressions, Holmlund’s creations are firmly grounded in meticulous craftsmanship and the use of tradition. Her working process is intuitive, rhythmical and methodical - a form of constructive play where creativity becomes a driving force in itself. 

Holmlund’s approach to pattern-building is akin to assembling a jigsaw puzzle: pieces are added to other pieces; one point links to another. As multiple lines shape spaces and layers of paint accumulate, forms and beings begin to emerge. These actions give rise to further compositions and collaborative projects. Holmlund likens her artistic process to building a family tree. 

The result is a unique design language that can be applied to everything from clothing to accessories for interior design.

After studying at the Nordic Art School in Kokkola, Finland, Holmlund pursued textile design at HDK-Valand – Academy of Art and Design in Gothenburg, Sweden. Now she is based in Helsinki Finland.


Exhibitions


2020-2021 Nordic Culture Point/Helsinki (FI)
2019 Energiverket/Novia/Pietarsaari (FI)
2017 Nipå Gallery/Mariehamn (FI)
2017 Rizoma Gallery/Falköping (SE)
2014 Fresh Fish/Gothenburg (SE)
2005 Västerås Art Museum/Västerås (SE)
2005 Svinesund Bridge/Svinesund (SE)
2005 Semcon/Gothenburg (SE)
2005 The Röhsska Museum/Gothenburg (SE)
1998 Briggen/Gothenburg (SE)
1997 K.H. Renlund Museum/Kokkola (FI)
1995 Town Hall/Pieksämäki (FI)


Curated design platforms (selection)

2022-23 A la London/Gothenburg (SE)
2022 F/ACT Movement/Way Out West/Gothenburg (SE)
2014-20 NOT JUST A LABEL
2019 Teckningsmuseet/Laholm (SE)
2019 Färgfabriken/Stockholm (SE)
2019 Felleshus Nordischen Botschaften (DE)
2019 ShowUp fair/Amsterdam (NL)

2018-19 Kustfolk/Varberg (SE)
2017-19 WOS/Stockholm (SE)

2018 Klädoteket/Gothenburg (SE)
2018 Bikini Berlin/Fashion Council Germany/Berlin (DE)
2015 CIFF/Copenhagen (DK)
2010 Göteborgs Kulturkalas/Gothenburg (SE)



jennyvexala@gmail.com