JENNYVEXALA mixes art, design and craftsmanship to transform waste materials from clothing recycling into new, beautiful products. Geometric shapes and patterns add a layer of beauty. Collections have included clothing, bags, caps and cases as well as interior products from salvaged leather and other well-preserved materials.

This is what upcycling is all about. It’s futurism. It’s authentic. It’s precision craftsmanship. And it’s urban expression. All produced on a small-scale with a deep sense of personality.

Jenny Holmlund is a Finnish concept designer and artist based in Gothenburg, Sweden. She was born and raised in Vexala, a small village in Finland. She founded JENNYVEXALA in 2010 after working for several years in the second-hand business.

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