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JENNY HOLMLUND a.k.a. JENNYVEXALA is a conceptual designer and artist blending crafts and art with a direct commitment to identity, values, conventions and cross-border. She was born in Vexala in Ostrobothnia, Finland.

Her work uses waste materials from clothing and textile recycling to produce new garments and objects. Her small-scale and personal production is characterised by innovative thinking and conscious efforts in respect of ecological and social sustainability.

Alongside urban and contemporary expression, meticulous craftsmanship and utilisation of traditions serve as an important foundation in Holmlund’s creations. Her working process consists of intuitive, rhythmical and methodical construction work where the effort to protect creative play is a driving force in itself.

Holmlund’s pattern structure is based on a system similar to a jigsaw puzzle: pieces are added to other pieces; one point connects to another point. Geometric shapes, creatures and beings become prominent as multiple lines form spaces, and layers of paint are applied. Actions nurture other compositions and collaborative projects as a result. Holmlund views her process as similar to constructing a family tree.

The result is a unique design language that can be applied to everything from clothing to accessories for interior design.

After attending at the Nordic Art School in Kokkola, Holmlund studied textile design at HDK Academy of Design and Crafts at University of Gothenburg in Sweden. She was based in Gothenburg for more than 20 years, and relocated to Helsinki, Finland in the autumn of 2020.


The deeply rooted legacy.
The down to earth and sustainable.

The countryside, heritage and the tales of Vexala.

The winding paths and the bushed gravel roads.
Fields, forests, meadows and dikes.
Ditches and shrubs.

The barns and the outbuildings.
The smell of earth and old grass.
Fresh grass. Harvest grass.

Security and freedom in symbiosis.

We played. We planned.
We built our own landscapes, huts and stories.

VEXALA is a peninsula and is located on the coast in Province of Western Finland.
Vexala is a an elongate area of land projecting into a body of water and nearly surrounded by water in the country of FINLAND.

On the east side you find an inner, idyllic archipelago with many soft rounded islets.
The further north you go, the more barren nature becomes with granite, gnarled pines and knotty hardwoods.
The sea lies on the west side with a mixture of beaches, dunes and cliffs.
Latitude: 63°30’0”
Longitude: 22°22’0.02”
Household: 90
Population: 250



2003 – 2005 Academy of Design and Crafts/ Master in Design/ Gothenburg, Sweden
1999 – 2002 Academy of Design and Crafts/ Bachelor in Design/ Gothenburg, Sweden
1997 – 1998 The Artschool of Gothenburg/ Gothenburg, Sweden
1995 – 1997 The Nordic Art School/ Kokkola, Finland
1994 – 1995 Sisälähetysseuran Opisto/ Art and Craftsmanship/ Pieksämäki, Finland

2020 TELEPORTATION/ Nordic Culture Point/ Helsinki, Finland
2019 HANDMADE/ Energiverket Projektrum/ Pietarsaari, Finland
2017 Nipå Gallery/ Mariehamn, Åland Islands
2017 Rizoma Gallery/ Falköping, Sweden
1998 Briggen/ Gothenburg, Sweden

2005 NYKLÄCKT/ Västerås Art Museum/ Västerås, Sweden
2005 Bridge of Svinesund/ Svinesund, Sweden
2005 Semcon/ Gothenburg, Sweden
2005 MFA EXAMINATION WORK/ The Röhsska Museum/ Gothenburg, Sweden
1997 K.H. Renlund Museum/ Kokkola, Finland
1995 Town Hall/ Pieksämäki, Finland

2020 Konstnärsnämnden konstnarsnamnden one year working grant
2020 Svenska Kulturfonden kulturfonden one year working grant
2018 Svenska Kulturfonden kulturfonden one year working grant
2014 Fresh Fish / Best Jewellery Designer and Accessories Designer/ Gothenburg, Sweden